Consider This
- The Internet is a tool
- "It's all about communication."
- People use the Internet to get information
- You can integrate the Web directly into your marketing plan
- Turn surfers into prospects by supplying a form for them to fill out
- Information is valuable. Make information available to your clients/prospects directly over the web
[don't think of the internet or a web page as an extravagance. more and more, people (your potential customers) consider the internet a utility, like telephone and water. if you approach the internet as a tool, you'll reap the rewards it has to offer.]
[the internet gives you a unique and inexpensive tool that allows you to stay in constant communication with your current and potential customers. just like a card or a phone call to an old friend, having current, relevant information on your web sites sends a message that you're business is healthy, engaged, aware and vibrant.]
[many companies make the mistake of trying to entertain with their web sites. unless you have the marketing budget of Coca-Cola, this is best not attempted.]
[approach the web with an eye for your total marketing strategy. your web page should be consistent with your corporate image and other marketing media.]
[prospects are much more likely to fill out a form now than to pick up the phone later. don't make a potential sale hang up from the internet to place that first call, and establish that relationship.]
[gifts of information have been found to be valued by customers over all other types of corporate gifts. it costs you nothing to distribute information via the web.]